Nickelodeon Consumer Products International (NCPI) has appointed two new licensing execs to meet growing market demands in Latin America and Iberia.
Cristian Cabero (pictured) has been named VP of consumer products for Latin America and Jose Maria Cendra is joining as VP of consumer products for Iberia.
Cendra and Cabero will oversee all licensing efforts in their respective territories around properties from MTV, Nickelodeon and Comedy Central, including category expansion, property management and retail initiatives.
Based in Mexico City, Cabero will lead consumer product teams and direct agent and licensee relationships in Mexico, Brazil and across Latin America. Cabero previously worked for Walt Disney and Canal 13, among others.
From Madrid, Cendra will oversee Iberian consumer products operations, including agent and licensees.