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MTVNI extends Russia’s Kikoriki brand

MTV Networks International has acquired the television and digital media rights to the kids property Kikoriki from Russian multimedia company Riki Group.
April 4, 2011

MTV Networks International has acquired the television and digital media rights to the kids property Kikoriki from Russian multimedia company Riki Group.

Under the deal, MTVNI will represent the rights to the animated series across Central and Eastern Europe (excluding Russia), the Middle East, Africa and Asia Pacific (excluding Greater China). MTVNI has also picked up the rights to broadcast Kikoriki on Nickelodeon TV platforms in Russia and CIS, Central Europe and Africa.

Aimed at kids ages three to eight, the TV series, also known as Smeshariki in Russian, will make its debut as part of the MTVNI portfolio at this week’s MIPTV market.

Conceived in 2003, Kikoriki reaches 75% of Russian households via FTA, pay-TV and DTT platforms. The brand is also one of Russia’s most popular consumer product properties with more than 3,500 licensed products available at retail nationwide. There are also plans for a Kikoriki 3D theatrical release and theme park in Moscow. The educational animated series also currently airs in China (CCTV), Germany (Kika), the USA (The CW), Finland (MTV3), Italy (Mediaset) and Portugal (RTP).

 

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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