TamraKnepfer
Consumer Products

Licensor Tamra Knepfer sets up brand marketing agency

Licensing and marketing vet Tamra Knepfer has established her own New York City-based licensing agency that offers expertise in licensing and brand marketing services for entertainment and character properties, corporate brands, fashion, art and lifestyle programs.
April 4, 2011

Licensing and marketing vet Tamra Knepfer has established her own New York City-based licensing agency that offers expertise in licensing and brand marketing services for entertainment and character properties, corporate brands, fashion, art and lifestyle programs.

TK Brand Group has already opened its doors to an array of toy brands and publishing properties. The company has been named the worldwide licensing agent of record for toy collectibles and online game Sqwishland and Ellen Crimi-Trent’s preschool character property Schoolies. TK Brand Group also offers licensing, brand management and marketing consulting with clients that include American Greetings Properties and preschool television network Sprout.

Over the past 20 years, Knepfer has helped launch licensing and marketing campaigns for Disney Consumer Products, Sesame Workshop and American Greetings Properties.

 

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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