DrPepper
Consumer Products

Dr Pepper puts marketing strength in Thor

Dr Pepper and Marvel Studios are joining forces in the name of Thor for a new movie-inspired promotion.
March 31, 2011

Dr Pepper and Marvel Studios are joining forces in the name of Thor for a new movie-inspired promotion.

As a sponsor of the upcoming feature film, which hits theaters on May 6, Dr Pepper is launching a US-based Quest for the Can promotion that encourages fans to locate limited-edition Dr Pepper Hammer cans or caps.  Every code found on collectible Dr Pepper Hammer cans and caps is a winner and by registering on DrPepper.com, fans will receive a free one-month subscription to Marvel Digital Comics. A select number will also have the chance to win additional prizes, such as 3D televisions, airline gift cards, premium movie tickets or a year’s supply of Dr Pepper.

To promote the campaign, famed comic book author and Thor co-creator Stan Lee will make cameo appearances in new Dr Pepper TV ads.

The movie partnership also includes limited-edition Dr Pepper cans featuring Thor characters.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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