142537-SKETCHERS_LARGE
Consumer Products

Skechers begins licensing push

Skechers Entertainment is looking to bring its original kids IP into the world of licensing and Paul Flett, SVP of global licensing at Skechers, will lead the new campaign.
March 28, 2011

Skechers Entertainment is looking to bring its original kids IP into the world of licensing and Paul Flett, SVP of global licensing at Skechers, will lead the new campaign.

Driving the initial program is Zevo-3, the first original animated series from Skechers Entertainment.

Zevo-3 premiered on NickToons US in October 2010, and the company’s direct-to-DVD movie Twinkle Toes is currently in production will also be a part of the licensing rollout.

Flett is currently looking for partnerships in all categories including apparel, interactive, toys, games and food and beverage.

 

 

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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