The Looney Tunes Show
Consumer Products

WBCP gets into the South American theme park biz

Warner Brothers Consumer Products and Hopi Hari, a Latin American theme park company, have announced a licensing agreement that will bring WBCPs franchises to the amusement park market in South America.
March 25, 2011

Warner Brothers Consumer Products and Hopi Hari, a Latin American theme park company, have announced a licensing agreement that will bring WBCPs franchises to the amusement park market in South America.

The long-term partnership will bring iconic IP including Looney Tunes, DC Universe and Penelope Pittstop to the two Hopi Hari parks in Brazil.

As part of the deal, Hopi Hari will make a US$60 million investment that will support the development and branding of rides and attractions.

The first two themed areas are expected to be completed by January 2012.

 

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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