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New licensing firm flocks to Scandinavia

Stockholm, Sweden-based Early Bird Licensing has recently set up several partnerships since setting up shop last fall. New clients include Bonnier Books, Mackmyra Whisky, designer Therese Sennerholt and the agency for TV4.
March 25, 2011

Stockholm, Sweden-based Early Bird Licensing has recently set up several partnerships since setting up shop last fall. New clients include Bonnier Books, Mackmyra Whisky, designer Therese Sennerholt and the agency for TV4.

Partners Ida Bergfeldt, Jessica Eriksson, Louise Lindquist and Marie-Louise Bengtsson, all veterans in the licensing field, are also hoping to fill a gap in the Scandinavian market by offering consultancy services and licensing scouting.

The Early Bird team will help Scandinavian clients assess a brand’s licensing potential and guide them through the licensing process as well as create new business opportunities by locating and matching products with a brand that gives the core business added value.

 

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