New York City-based brand research and strategy firm Insight Research is marking its growth with two new directors and four internal promotions.
Steve Becker and James Streit are both joining the firm as directors. The former, who most recently served as research director at Hall and Partners, will focus on distilling quantitative research into qualitative takeaways. Becker has expertise in designing and implementing qualitative, quantitative and syndicated methodologies around business issues.
Fellow newcomer Streit joins Insight after serving as director of strategic planning for ML Rogers. Streit is a senior brand strategist with a knack for linking emotional truths to economic ROI. In his new role, he will help Insight’s clients synthesize data to positively impact consumer perception and their overall businesses.
Current Insighter Sarah Chumsky has been named director of Insight Kids. The youth culture enthusiast is responsible for creating age-appropriate study designs and communicating solutions to clients. She is also the voice of the Insight Kids blog. Chumsky joined Insight in 2005 after serving as a freelance writer/producer and kids’ media consultant. She has also served as a head writer and technology and education producer at Oxygen. Current Insight clients she works with include Crayola, Nickelodeon and Hasbro.
Quantitative research specialist Supriya Sanyal has also been promoted to director. Sanyal is responsible for contextualizing clients’ business issues to determine real and differentiating strategies. Sanyal’s clients cover a number of areas, including fashion and retail, media and consumer packaged goods.
Other internal promotions include David Dyte, who has been upped to director of quantitative analytics, and Sarah McLoughlin, who is now associate director.