Elastic Rights France, which began operations in November 2010, has tapped Alexandra Algard to begin working as its exclusive licensing consultant in May.

Algard has nine years of experience in the French licensing industry, including managing Pucca, Totally Spies and Sonic X properties, while working with more than 60 licensees as the licensing manager for Jetix Consumer Products France . She’s also worked as a freelance licensing manager developing various licensing programs for a number of clients, such as VIZ Media Europe and Sagoo.

In France, Elastic Rights is currently managing international properties including Kodansha’s Pichi Pichi Pitch, CCI’s Artzooka!, Dori Media’s Champs 12 and Ideas del Sur’s and Televisa’s Consentidos (Spoiled Kids).

Elastic Rights is a marketing and commercial platform specialized in the integrated management (TV, HE & L&M) of multimedia brands and content (animation and live-action) geared towards children, youth and family audiences across Southern Europe: Spain, Portugal, Italy, Greece, Turkey and France.