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Kidscreened

March 21, 2011 by Kidscreen Staff
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Kidscreened: our daily picks from around the net
  • Hollywood can’t seem to outgrow Peter Pan (The Hollywood Reporter)
  • How Disney has mastered the sponsorship model within its kids’ networks (MediaPost)
  • For the first time in two decades, Pepsi is losing the cola wars. How marketing and management changes have led to watered-down results (Advertising Age)
  • James Cameron to open up on 3D and transmedia - and their impact on the entertainment industry - at next month’s NAB show in Las Vegas (Variety)

Tags: 3D, Disney, James Cameron, Kidscreened, Pepsi, Peter Pan, transmedia

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MIPCOM 2012

MIPCOM 2012 - Dr. Barbie Clarke of Family Kids and Youth kicked off the very first Digital Kids session

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