Kidscreened

- Hollywood can’t seem to outgrow Peter Pan (The Hollywood Reporter)
- How Disney has mastered the sponsorship model within its kids’ networks (MediaPost)
- For the first time in two decades, Pepsi is losing the cola wars. How marketing and management changes have led to watered-down results (Advertising Age)
- James Cameron to open up on 3D and transmedia - and their impact on the entertainment industry - at next month’s NAB show in Las Vegas (Variety)
Tags: 3D, Disney, James Cameron, Kidscreened, Pepsi, Peter Pan, transmedia


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The definitive kids ent resource.