leighAnneBrodsky
Consumer Products

Brodsky to join LIMA Hall of Fame

Nickelodeon Consumer Products president Leigh Anne Brodsky will be inducted into the International Licensing Industry Merchandisers' Association (LIMA) Licensing Industry Hall of Fame in June. Brodsky joins a select list of 36 past inductees—including Charles Schulz and Jim Davis, both of whom she worked with earlier in her career.
March 17, 2011

Nickelodeon Consumer Products president Leigh Anne Brodsky will be inducted into the International Licensing Industry Merchandisers’ Association (LIMA) Licensing Industry Hall of Fame in June. Brodsky joins a select list of 36 past inductees—including Charles Schulz and Jim Davis, both of whom she worked with earlier in her career.

Her accomplishments over the past 25 years include creating a licensing juggernaut for preschoolers with Nickelodeon’s Latina character Dora the Explorer. Dora has been a pioneer for other multicultural preschool properties such as two other Nick properties Ni Hao, Kai-Lan and Go, Diego, Go!

Brodsky also spearheaded the development and growth of SpongeBob SquarePants and was responsible for building the Rugrats and Blue’s Clues properties. In 2003, she was named Entertainment Marketer of the Year by Advertising Age.

Earlier in her career, she built the Garfield licensing program into a global multi-billion dollar retail property. At Lorne Michaels’ Broadway Video, she developed a variety of consumer products and retail programs for iconic television and movie properties like Saturday Night Live and its big screen spinoff Wayne’s World, The Lone Ranger, Rudolph the Red Nosed Reindeer and Lassie.

The induction ceremony will take place on June 14 at the annual LIMA Opening Night Awards Ceremony at Licensing International Expo 2011, held at the Mandalay Bay Convention Center in Las Vegas.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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