Voltron
Consumer Products

Voltron re-launch gets more licensing force

Global media company Classic Media and animation house World Events Productions have signed on new US consumer products partners for the re-launch of the Voltron franchise.
March 10, 2011

Global media company Classic Media and animation house World Events Productions have signed on new US consumer products partners for the re-launch of the Voltron franchise.

Supporting the new Voltron Force animated TV series, which is set to debut on NickToons this summer, are partners The Bentex Group via their Extreme Concepts division (t-shirts/tops) and its Dreamwave division (swimwear/sleepwear), Rubie’s Costume Company (costumes), VIZ Media (graphic novels for Voltron Force) and Dynamic Forces (comic books and graphic novels for classic Voltron).

The new licensees join master toy licensee Mattel, which is developing lines based on classic Voltron and new Voltron Force, and THQ, which will produce video games based on the Voltron franchise.

The premiere of Voltron Force marks the first original franchise-related TV content in 10 years. Following the US premiere, the series is scheduled to launch with key broadcasters worldwide.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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