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Nickelodeon grows Russian presence

Russian terrestrial TV network TNT is adding to its kids, tweens and teens programming repertoire with 250 hours of animated and live-action programming from Nickelodeon's content library.
March 8, 2011

Russian terrestrial TV network TNT is adding to its kids, tweens and teens programming repertoire with 250 hours of animated and live-action programming from Nickelodeon’s content library.

Titles include SpongeBob SquarePants, The Adventures of Jimmy Neutron, As Told By Ginger, Hey Arnold and My Life As A Teenage Robot. The network will also air Nickelodeon’s live-action series iCarly, Big Time Rush and The Troop for the first time. All content will be localized for Russian audiences and will be included as a part of an existing Nickelodeon branded block on TNT, which reaches more than 100 million households or 80% of all Russian TV households.

The acquisition is timed with a raft of new consumer products deals for the SpongeBob SquarePants brand in Russia. New products include plush (C-Trade), personal care products (OOO Cotton Club) and apparel (TD Eldorado) along with outdoor and sporting items (C-Trade) and stationery (Academy). The items will hit shelves this summer.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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