Russian terrestrial TV network TNT is adding to its kids, tweens and teens programming repertoire with 250 hours of animated and live-action programming from Nickelodeon’s content library.
Titles include SpongeBob SquarePants, The Adventures of Jimmy Neutron, As Told By Ginger, Hey Arnold and My Life As A Teenage Robot. The network will also air Nickelodeon’s live-action series iCarly, Big Time Rush and The Troop for the first time. All content will be localized for Russian audiences and will be included as a part of an existing Nickelodeon branded block on TNT, which reaches more than 100 million households or 80% of all Russian TV households.
The acquisition is timed with a raft of new consumer products deals for the SpongeBob SquarePants brand in Russia. New products include plush (C-Trade), personal care products (OOO Cotton Club) and apparel (TD Eldorado) along with outdoor and sporting items (C-Trade) and stationery (Academy). The items will hit shelves this summer.