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Mandarin-language BabyTV hits US market

DISH Network is introducing a Mandarin-language BabyTV channel to its US pay-TV subscribers.
March 8, 2011

DISH Network is introducing a Mandarin-language BabyTV channel to its US pay-TV subscribers.

BabyTV, which has been a subsidiary of FOX International Channels since 2007 and currently airs in more than 90 countries globally, was also launched earlier this month in Spanish on DISH Network’s DishLATINO Clásico package.

BabyTV Mandarin will now be integrated into DISH’s Chinese Basic Pack. The commercial-free network will feature 100% original short-form episodes that explore early learning themes with an emphasis on parent-child interaction. Signature programming includes Charlie & The Numbers, Tulli, Oliver Discovers, Pim & Pimba and First Baby Songs.  Content will also be available via VOD, mobile and broadband offerings.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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