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Consumer Products

Nickelodeon Magazine taps into tween market

Nickelodeon Consumer Products UK has struck a licensing deal with children's book and magazine publisher DC Thomson to produce Nickelodeon Magazine.
March 7, 2011

Nickelodeon Consumer Products UK has struck a licensing deal with children’s book and magazine publisher DC Thomson to produce Nickelodeon Magazine.

The magazine, which targets the tween and teen girl market, has officially launched across the UK with a circulation of roughly 40,000. The launch is being supported by on-air marketing at Nickelodeon and every issue will feature exclusive gifts.

The 17 yearly issues will include behind-the-scenes content, interviews and photos featuring Nickelodeon’s top-rating shows including iCarly, Big Time Rush, Victorious and SpongeBob SquarePants. The magazine also includes celebrity, pop and TV news, as well as dedicated style and consumer product sections.

The UK launch of Nickelodeon Magazine coincides with the network’s brand expansion strategy to increase audience reach and generate new touch points for properties and content. Other developments include Nickelodeon Land with Blackpool Pleasure Beach and Nickelodeon Cruises with Norwegian Cruise Lines.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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