CharacterGroup
Consumer Products

Character Group appoints executive director

Michael Hyde is joining the board as executive director at UK-based toy licensing and distribution company The Character Group.
March 3, 2011

Michael Hyde is joining the board as executive director at UK-based toy licensing and distribution company The Character Group.

Hyde is making the move from his current role as MD of Toy Options (Far East), Character Games (Far East) and Charter, all of which are wholly owned subsidiaries of The Character Group.

Since 2005, Hyde has been in charge of the company’s Far East operations, where he’s been responsible for global sourcing, product development, manufacturing, quality assurance, quality control, shipping and overall general management of offices in Hong Kong and Shenzhen, China.   He has also taken on responsibility for US sales.

Prior to Character, he spent six years working for Mattel, where he held a number of management positions, focusing on brand management, marketing and product development.

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