smallworld
Consumer Products

Disney and Nordstrom grow Small World brand

Disney is dipping into its Small World art archives in light of a new children's fashion collaboration with US specialty retailer Nordstrom.
February 28, 2011

Disney is dipping into its Small World art archives in light of a new children’s fashion collaboration with US specialty retailer Nordstrom.

The ‘It’s a Small World’ collection is inspired by Disney artist Mary Blair’s mid-century artwork originally created for the Disneyland boat ride and is timed with the attraction’s 45th anniversary.

The collection of children’s apparel, accessories and footwear will hit Nordstrom stores nationwide throughout this year via four seasonal installments. Each delivery will represent an individual country, with Japanese Spring kicking off today, followed by Indian Summer in June, Scottish Fall for September and Russian Holiday in November.  Each collection includes items ranging from US$18 to US$169 from collaborators such as Petunia Pickle Bottom, TOMS Shoes, FEED, Trumpette, Baby Nay and Mighty Fine.

In keeping in line with the attraction’s message, TOMS Shoes and FEED will offer philanthropic pieces in the collection.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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