CareBears
Consumer Products

Uniqlo takes on the Care Bears brand

Japan-based global retailer Uniqlo will be selling a range of women and children's classic Care Bears t-shirts in nearly 1,000 of its stores worldwide.
February 24, 2011

Japan-based global retailer Uniqlo will be selling a range of women and children’s classic Care Bears t-shirts in nearly 1,000 of its stores worldwide.

The direct-to-retail deal, which was brokered by American Greetings Corporation and Japanese licensing agent MindWorks Entertainment, will bring the new apparel to 800 Uniqlo stores across Japan and to an addition 150 stores in territories including China, Hong Kong, Korea, USA, UK, France, Russia, Taiwan, Malaysia, Macau and Singapore. The apparel will hit retail in April.

AGP and Mindworks have now secured more than 20 licensees in Japan, covering many key categories. Since its re-launch in 2002, the Care Bears brand has generated more than US$2.6 billion in global sales.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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