junior_uniform_sash
Consumer Products

Girl Scouts and Dove promote self-esteem

Girl Scouts of the USA is teaming with personal care brand Dove to deliver leadership and self-esteem programming to girls both in the US and abroad.
February 18, 2011

Girl Scouts of the USA is teaming with personal care brand Dove to deliver leadership and self-esteem programming to girls both in the US and abroad.

The It’s Your Story—Tell It! initiative is a collection of six publications that have been developed for girls in grades K-12. The resources touch on a different theme at each Girl Scout grade-level and encourage girls to take the lead in planning their leadership activities and projects.

The initiative is timed with a 2010 Girl Scouts survey of girls’ social media usage, entitled Who’s That Girl: Self Image in the 21st Century, which found that girls with lower self-esteem are more likely susceptible to negative experiences on social networking sites than girls with high self-esteem. They are also more likely to fall victim to hurtful behavior online and to engage in risky behavior.

The campaign also falls in line with the Dove Movement for Self-Esteem, which emphasizes beauty as a source of confidence, not anxiety.

It’s Your Story—Tell It! is the latest iteration of an ongoing Girl Scouts-Dove partnership, which began in 2002 with the creation of the Uniquely ME! program.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu