Cartoon Network Enterprises has expanded the Adventure Time licensing program, lining up new accessory and apparel partners.
Following recent Adventure Time product rollouts at Hot Topic retailers across the US, existing partners Bioworld, Mighty Fine and Changes will expand their current retail distribution.
Bioworld is moving its Adventure Time bags and headwear into specialty and mid-tier stores across the US, starting later this spring, while also launching kids t-shirts across mass market retailers this fall. Mighty Fine, meanwhile, is creating additional junior and tween t-shirts, knit tops and fleece for specialty and mid-tier retailers that will launch later this spring while Changes debuts boys and young men’s t-shirts and accessories, rolling out at specialty and mid-tier retailers later this spring.
PS Brands/Planet Sox will join these existing partners and offer hosiery for both kids and adults that will be available starting this spring across a variety of specialty retailers. First-time partners for CNE include Underboss-Undergirl, who will unveil a line of juniors and young men’s sleepwear, key chain manufacturer Hot Properties, and High IntenCity, who will launch jewelry, hair and novelty items this fall.
From creator Pendleton Ward, the comedic toon Adventure Time is produced in partnership with Frederator Studios. CNE continues to add consumer products partners for the brand, with announcements in the toy and interactive categories expected in the coming months.