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Consumer Products

Bob the Builder gets publishing makeover

HIT Entertainment and BBC Worldwide have launched a new CGI Bob the Builder preschool magazine.
February 16, 2011

HIT Entertainment and BBC Worldwide have launched a new Bob the Builder preschool magazine.

The magazine’s move to using CGI art is in line with the new CGI TV series, Bob the Builder: Ready, Steady, Build!, which airs on CBeebies in the UK. The program’s average audience share has seen an increase of more than 37% since the CGI series first aired. The 10-year-old magazine will feature new stories, pictures and characters.

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