Entertainment One (eOne) has tapped Disney Consumer Products exec Eric Cambronne to manage its product development initiatives in its London offices. 

Cambronne is replacing industry vet Anthea Bull and will be responsible for the multi-category product development of eOne brands including Peppa Pig, Ben and Holly’s Little Kingdom and Humf. Collaborating with master toy licensees Character Options and Golden Bear in the UK, Cambronne will also play a role in developing relationships with potential international partners, focusing primarily on the US as a growth territory for Peppa Pig.

Cambronne was most recently product development associate for toys and games at Disney Consumer Products, where he worked closely with the firm’s EMEA and US licensing partners. Prior to Disney, Cambronne worked at Upper Deck International in the Netherlands handling the development of trading card games such as Yu-Gi-Oh and World of Warcraft.