British kids channel CITV has commissioned 52 new episodes of the animated series Horrid Henry from Novel Entertainment. Production is underway on the show’s third season, which is slated to air in the fall.
In related news, Target Entertainment, which holds distribution rights to the show outside the UK, has recently sold Horrid Henry into new international territories. Mediacorp in Singapore and TET in the Ukraine have both taken seasons one and two (104 x 11-minutes). Season one has sold to PBS in Malta, with both seasons being picked up by Emirates Airline.
Novel’s animated TV show is the most successful series ever for CITV Channel and has evolved into a multimedia brand through stage, radio, online and consumer products adaptations. Novel is presently in post-production of a live-action 3-D movie of Horrid Henry with Vertigo Films, slated for a wide UK release this summer.