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Israeli niche programming hits US market

In a move to aggregate, package and license international content for global distribution, Israel-based RRsat Global Communications Network has granted DISH Network the license to three Israeli channels, including IsraKids.
February 9, 2011

In a move to aggregate, package and license international content for global distribution, Israel-based RRsat Global Communications Network has granted DISH Network the license to three Israeli channels, including IsraKids.

IsraKids is among the new channels that will be included in the new Israeli Select package for US broadcast and is the first 24/7 all-original children programming channel from Israel featuring original shows from Noga Communications. DISH Network provides content to more than 14.2 million satellite TV customers.

RRsat’s new international distribution model will allow multichannel platform operators, such as DISH Network, to deliver a broader array of ethnic and genre-based programming to their subscribers.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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