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Penguin UK launches new children’s licensing group

In a move to keep up with the evolving children's publishing landscape, Penguin Children's Books UK has created a new children's licensing group under the Media and Entertainment moniker.
February 3, 2011

In a move to keep up with the evolving children’s publishing landscape, Penguin Children’s Books UK has created a new children’s licensing group under the Media and Entertainment moniker. The new division combines the BBC, Sunbird and Ladybird Licensing teams.

Eric Huang will lead the Media and Entertainment group as publishing director. Huang has played a large role in growing Penguin’s share of the children’s licensed book market, making recent acquisitions for licenses such as Club Penguin and Moshi Monsters.

Juliet Matthews subsequently becomes publisher of the BBC Children’s, Ladybird Licensing and Sunbird imprints, overseeing the editorial and design teams as well as maintaining her key role in the BBC joint venture.

Meg Wang has been promoted to editorial director and Rose Gardner has been promoted to junior editor, reporting into Wang.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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