News

Peter Rabbit gets a mini makeover

Chorion's Beatrix Potter brand is set to debut a new range of products at next week's UK-based retail trade show Spring Fair.
February 3, 2011

Chorion’s Beatrix Potter brand is set to debut a new range of products at next week’s UK-based retail trade show Spring Fair.

New products to the market include a range of paper party ware from Meri Meri, new designs launching from Wedgwood, an expanded ceramics and gifting range from Enesco, a new and refreshed plush range from Rainbow Designs and new bag and apron designs from Shreds.

Chorion is also unveiling a new style guide at Spring Fair that will include new patterns, character poses, packaging and seasonal artwork.

The new products come as Chorion partners with publisher and brand owner Frederick Warne & Co. and Nickelodeon to produce a new preschool animated series based on Beatrix Potter’s characters like Peter Rabbit and Benjamin Bunny. The new series is slated to air in 2012 on Nickelodeon and Nick Jr.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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