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Girl brands boost Mattel’s Q4 profits

Mattel, the largest toyco in the US, has released its fourth quarter and full-year financial results, revealing an uptick in worldwide sales growth propelled by girl-skewing brands like Barbie and American Girl, which both saw an 8% growth in worldwide sales for the quarter.
February 2, 2011

Mattel, the largest toyco in the US, has released its fourth quarter and full-year financial results, revealing an uptick in worldwide sales growth propelled by girl-skewing brands like Barbie and American Girl, which both saw an 8% growth in worldwide sales for the quarter.

The California-based company reported net income of US$325.2 million for the quarter, or $0.89 per share, compared to last year’s Q4 net income of US$328.4 million, also $0.89 per share. Net sales were US$2.12 billion for the period, a 9% increase from US$1.96% billion last year. Gross sales in the US were up 11% and internationally at 6%.

Worldwide sales for Other Girls Brands were up 29% for the fourth period while worldwide quarterly sales for the Wheels business, which includes the Hot Wheels, Matchbox and Tyco R/C brands, were down 4%. Worldwide sales for the Entertainment business, which includes Radica and Games and Puzzles, were up 12% for the quarter

For the full year, worldwide sales for Barbie were up 7%, Hot Wheels up 3%, Core

Fisher-Price down 3% and American Girl up 5%. Overall worldwide sales for the Mattel Girls & Boys Brands business unit were US$3.66 billion for the year, up 11%.

In entering 2011 above analysts’ expectations, the company’s priority for the year ahead is to implement a new organizational structure filled with cost-cutting opportunities and deploy capital in a disciplined yet opportunistic manner.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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