News

ID Toys to launch new Caillou range

Cookie Jar Entertainment's licensing arm CPLG has named Montreal-based ID Toys as the master toy licensee for Caillou across all of North America.
February 1, 2011

Cookie Jar Entertainment’s licensing arm CPLG has named Montreal-based ID Toys as the master toy licensee for Caillou across all of North America.

ID Toys will present a full range of Caillou toy products at the upcoming Dallas Toy Fair. The line includes figures, playsets, puzzles, bath toys and plush. The toy line will hit US retail in the spring with more than SKUs including wood puzzles (US $4.99 to US$7.99), bath time vehicles (US$16.99) and 14-inch dolls (US$29.99).

Caillou first launched in Canada 14 years ago and currently airs on Treehouse. In the US, Caillou is broadcast on both PBS Kids and Sprout.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu