Cookie Jar Entertainment’s licensing arm CPLG has named Montreal-based ID Toys as the master toy licensee for Caillou across all of North America.
ID Toys will present a full range of Caillou toy products at the upcoming Dallas Toy Fair. The line includes figures, playsets, puzzles, bath toys and plush. The toy line will hit US retail in the spring with more than SKUs including wood puzzles (US $4.99 to US$7.99), bath time vehicles (US$16.99) and 14-inch dolls (US$29.99).
Caillou first launched in Canada 14 years ago and currently airs on Treehouse. In the US, Caillou is broadcast on both PBS Kids and Sprout.