Giochi Preziosi Group/Marathon Media’s Gormiti TV debut in Brazil is off to a solid start.
The boys series Gormiti Lords of Nature Return (26 x half hours), co-produced by Giochi Preziosi Group and Marathon Media, opened on TV Globinho on January 3 and first audience figures report ratings averaging 10 and peaking at 11 for the first week’s episodes. This took the show to first place in TV audience for TV Globinho.
The Gormiti toy brand is already off the ground in Brazil, with more than 200 Gormiti licensed products already in the market. Partners in place include Editorial Abril, with the Gormiti Magazine, Choice Bag for Back to School, ATO and CREDEAL for stationery and Regina Festa for Party Goods.