News

Thomas tops US charts once again

For the 10th consecutive year, Thomas & Friends earned the top license in the preschool toys category in the US, according to The NPD Group.
January 28, 2011

For the 10th consecutive year, Thomas & Friends earned the top license in the preschool toys category in the US, according to The NPD Group. The number-one preschool toy license also saw a 47% growth in toy sales in 2010, against to the total traditional toy industry growth of 1.9% during the same time.

Across the pond, the brand recently ranked as the number-one preschool toy property in the UK for its 11th consecutive year.

Rights-owner HIT Entertainment attributes strong content, characters and stories, as well as global partnerships with Fisher-Price, Learning Curve and Mega Brands, to the brand’s continued success.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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