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m4e named Babar merch agent

Nelvana Enterprises and The Clifford Ross Company have named Munich-based brand management and media company m4e AG as the German merchandising agent for the Babar brand.
January 25, 2011

Nelvana Enterprises and The Clifford Ross Company have named Munich-based brand management and media company m4e AG as the German merchandising agent for the Babar brand.

In Europe’s German-speaking regions, which include Germany, Austria and Switzerland, m4e AG will develop the Babar merch program based on both the classic brand and the new CGI-animated TV series Babar and the Adventures of Badou. It’s set to premiere in Germany on Ki.Ka in June. Universum Film will distribute the DVDs for this series in the German-speaking regions.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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