Chorion is bringing preschool property Noddy back with a refreshed brand and product line for fall 2011.
The relaunch will be supported by an integrated marketing campaign centered around the theme Noddy Takes to the Air and will kick-off at London Toy Fair tomorrow.
The new product line includes My Friend Noddy Pilot and Take Off in Toyland Airport Playset complete with runway mat, plane, helicopter, control tower, stickers and a Noddy pilot figure from the brand’s toy distributor Bandai.
Bandai will also be launching NoddyToyland Playmat with vehicles and the Tiny Toyland Chase Playsetand racecar and the Fix NGo monster truck. Additional new products include a Nintendo DS game from Avanquest, a DVD release from Universal, books from Harper Collins and an outerwear range from Smith & Brooks.