Ludorum’s preschool series Chuggington is headed to the Netherlands thanks to a new multi-rights agreement with European entertainment network RTL Group.
Starting tomorrow, Chuggington will air on RTL’s children’s block Telekids, which targets kids ages three to nine. RTL will also represent the Chuggington brand for licensing and merchandising throughout the region.
Global master toy licensee Learning Curve will be releasing Chuggington products this spring in the region with the Chuggington publishing range represented by Parragon. Chuggington home entertainment titles will also be launching in the market from spring 2011.