News

Character Options renewed as Fireman Sam UK master toy licensee

Children's prodco HIT Entertainment has renewed Character Options as the UK Master Toy Licensee for the preschool boys brand Fireman Sam.
January 20, 2011

Children’s prodco HIT Entertainment has renewed Character Options as the UK Master Toy Licensee for the preschool boys brand Fireman Sam.

The multi-year licensing agreement will allow Character Options to continue managing all toy category rights for Fireman Sam and launch new ranges across play-sets, vehicles, figurines, plush and role play.

The first master toy range from Character Options, based on the CG-animated series, debuted in 2010.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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