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Nick launches dedicated Philippines feed

In a move to enhance localized marketing and advertising opportunities, Nickelodeon will launch a dedicated channel for Filipino viewers starting April 1.
January 18, 2011

In a move to enhance localized marketing and advertising opportunities, Nickelodeon will launch a dedicated channel for Filipino viewers starting April 1.

The channel will cater to viewers via scheduling, market-specific advertising and promotions specifically tailored for a two- to 14-year-old audience in the Philippines. Local advertisers and cable operators will work with Nickelodeon on customized marketing solutions including sponsorships of long and short-form programming and tailored advertising opportunities including events, promotions and multiplatform marketing solutions.

The 24-hour channel will air popular series in the region such as Dora the Explorer, Go Diego Go!, The Backyardigans and Team Umizoomi.

At launch, Nickelodeon Philippines will reach roughly 1.6 million cable TV households. The new feed builds on Nickelodeon’s current presence in the Philippines, as Nickelodeon Asia has been available on cable television since 1998 and two Tagalog programming blocks are broadcast via sister terrestrial networks ABS-CBN and Studio 23.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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