News

Fox and Sephora give Gleeks a manicure

Fox Consumer Products is nailing down its Glee merch program with a new exclusive collection of nail colors and prints based on the popular TV series.
January 13, 2011

Fox Consumer Products is nailing down its Glee merch program with a new exclusive collection of nail colors and prints based on the popular TV series. The Sephora by OPI goes Gleek Chic collection, developed in collaboration with Sephora Americas, will feature a limited edition range of 10 new nail color shades and three print nail design appliqués.

The collection will be available starting February 3 exclusively at all major Sephora locations in the US and Canada.

The collection will also be supported through a multi-platform marketing campaign including in-store placement, an in-store event, a national magazine advertising program, a spring catalogue feature and e-mail and online initiatives.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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