News

Jakks Pacific takes on Baby Genius toy line

Jakks Pacific's Tollytots division has inked a worldwide master toy license with Pacific Entertainment Corporation for the Baby Genius brand.
January 12, 2011

Jakks Pacific’s Tollytots division has inked a worldwide master toy license with Pacific Entertainment Corporation for the Baby Genius brand.

Tollytots is now in the process of developing a new line of musical and early-learning toys for infants and toddlers.

The range will cover categories including learning and developmental toys, plush toys and musical toys, as well as other non-exclusive categories.

The Joester Loria Group is the exclusive licensing agent for the Baby Genius brand, which has international exposure in more than 40 countries.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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