On the heels of Hong Kong International Licensing Fair, Cartoon Network Enterprises (CNE) says it plans to further expand its business in Asia, after the licensing and merchandising arm of the Asian kids channel witnessed 56% year-on-year growth in 2010.
As such, CNE’s key areas of focus in 2011 will include more product and event rollouts with existing franchise portfolio such as Ben 10, which will see more product launches on multiple platforms this year. Ben 10 Live, for one, will continue its Asia Pacific roll-out in China, Hong Kong, India and the Philippines and newest boy-skewing property Generator Rex, which is launching on Cartoon Network across Asia Pacific this month, will also be a priority.
As the third-party licensing agent through partnerships with Nelvana Enterprises and Spin Master, CNE represents Bakugan, Zoobles and Tech Deck, Mondo TV for Puppy in my Pocket and Dentsu for Deltora Quest. CNE will explore opportunities to create products for these brands across all categories including consumer electronics, apparel, accessories, sporting goods, home furnishings, gifts and novelties.
And on the girls front, Ben 10 spin-off brand Gwen will carry on the roll out of its kids’ apparel and accessories in the region and the redesigned Powerpuff Girls will see additional toy ranges, gaming consoles, home entertainment, accessories, clothing, footwear and stationery items. A brand-new online property is also in the pipeline.