News

Baby brand goes digital

UK Penguin division Ladybird Books has launched an iPad, iPhone and iPod touch app called The Baby Touch Peekaboo App, which targets babies as young as six months old.
January 10, 2011

UK Penguin division Ladybird Books has launched an iPad, iPhone and iPod touch app called The Baby Touch Peekaboo App, which targets babies as young as six months old.

The app marks the first touch-screen extension of the popular Baby Touch series and uses completely tap-based functionality to make objects move and activate sounds.

Using animation, voiceover and sound effects, the app is specifically designed to facilitate babies’ development of visual, motor and language skills.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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