News

Sakar wires Gummy Bear and Monster High brands

The Gummy Bear brand is getting a taste of the electronics world with a new line of Gummy-textured electronics to be produced by New Jersey-based Sakar International and Street Players.
January 6, 2011

The Gummy Bear brand is getting a taste of the electronics world with a new line of Gummy-textured electronics to be produced by New Jersey-based Sakar International and Street Players.

All products, from molded bear-shaped earbuds to bear-adorned phone and gaming cases, will simulate the feel and color palette of the jelly candies.

Scheduled for Q1 2011 release in the US, Canada, Mexico and the UK, the line will include MP3 players, walkie talkies and digital photo frames as well as the earbuds replicating the Gummy Bear shape. Other SKUs will range from a digital camera with the same translucent look as the candies to an Apple iPhone case and a Nintendo DSi cover packaged with a molded game stylus taking the Gummy Bear form in 3-D.

The license marks the latest chapter in a 15-month-old campaign by Street Players to extend the Gummy Bears brand beyond candy. Product prototypes are showing at the 2011 International CES show currently underway in Las Vegas.

Also making its Vegas debut at the Consumer Electronics Show this week is Sakar’s new line of youth electronics based on Mattel’s pop-goth Monster High property. The branded electronics will range from gaming, computer and cell phone accessories to a karaoke machine.

In the personal electronics category, products will include text messengers, wireless intercom sets, earbuds, MP4 and CD players, walkie talkies, digital cameras and digital video recorders. The line will also include headphones, speakers, flashlights, mousepads, laptop sleeves and Apple iPhone cases. All SKUs will incorporate the franchise’s pink and black graphic motif and skullette logo.

The line is also scheduled for release over the next few months in the US and Canada.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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