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Learning Curve expands Chuggington toy line

RC2 Corporation's Learning Curve Brands is expanding retail distribution of its Chuggington Die-Cast toy line in the US.
January 4, 2011

RC2 Corporation’s Learning Curve Brands is expanding retail distribution of its Chuggington Die-Cast toy line in the US.

Inspired by Ludorum’s CGI preschool series that airs daily on Disney Channel’s Playhouse Disney programming block in the US, the line made its retail launch in late 2010 and offers preschoolers a chance to recreate the adventures of the show’s three young ‘trainees’: Wilson, Koko and Brewster.

In addition to its Chuggington master toy license, RC2 holds an interest in Chuggington’s IP rights.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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