Spanish licensing agency Biplano, which manages licenses for Nickelodeon, DreamWorks, Lucasfilm and Paramount, has appointed Adriana Lucas as retail manager and Cels García as promotions manager.
Working in the company’s Madrid office, Lucas will work to improve the rapport between licensee and retailers. She hails from Sony Music Entertainment, which she joined 19 years ago as a sales manager.
For his part, Garcia will work from the company’s Barcelona office and will work through all stages of a promotional campaign. García entered the licensing world in 1999 at CPLG, where he was appointed a licensing, publishing and promotion sales executive.