Bugs Bunny has snagged the top spot in Canada’s Teletoon Retro Hall of Fame campaign, which invited consumers to vote for their top-five toon characters of all time.
Canadians selected their favorite characters via voting on teletoonretro.com and a Facebook voting application, which together garnered more than 170,000 votes in roughly a month. Bugs joins fellow inductees Scooby-Doo, Optimus Prime, Batman and Spider-Man. Each of the characters will now be featured in a 24-hour programming marathon on the Teletoon Retro channel, running from December 26 to December 30.
The integrated campaign was supported through social media, on-air promotion and off-channel support, as well as radio, print and online advertising. The social media aspect of the campaign was developed by the network in collaboration with integrated digital and interactive marketing agency Tribal DDB.