Nickelodeon has upped Marc Epstein to VP of new business, integrated marketing, where he will manage the team responsible for developing promotional programs for new business advertisers through custom TV spots, within sweepstakes and digital campaigns and at retail. He will work in partnership with Nick’s various lines of business, including the ad sales team, to identify marketing opportunities and create strategies to secure new non-endemic partnerships across all platforms.
Epstein was most recently director of new business development for the integrated marketing team, where he worked on marketing programs across all of the network’s channels – Nickelodeon, Nick at Nite, Nick Jr., Nicktoons and TeenNick. Among his projects was Dora Loves Puppy-a partnership with Kmart for an exclusive Dora Puppy-themed line of toys and soft goods.
He joined Nickelodeon in 2005 as a manager with integrated marketing, holding several positions within the group.