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Beyblade spins German toy market

In Germany, Beyblade: Metal Fusion spinning tops, marketed by the brand management and media company m4e AG and manufactured by Hasbro, have become the number-one toy with more than 500,000 units sold since September.
December 9, 2010

In Germany, Beyblade: Metal Fusion spinning tops, marketed by the brand management and media company m4e AG and manufactured by Hasbro, have become the number-one toy with more than 500,000 units sold since September.

A new toy-products line with further spinning tops including accessories will be on the market by the fall 2011.

The boys animation series from d-rights and Nelvana Enterprises premiered in September on Nickelodeon in Germany.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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