Family entertainment company Classic Media has signed on UK-based Spearmark International to produce a range of lunchtime products featuring the Where’s Wally? brand.
The Spearmark lunchware range is set to launch at retail in fall/winter 2011 and will feature a lunch bag, metal bottle and plastic bottle that has a Where’s Wally? scene.
The initial publishing property debuted in 1987 and challenged readers to find the titular character. The property has since been published in 38 countries (and will be releasing new titles in the UK next year) and is represented across categories including apparel, dress-up, stationery, posters and gaming.