News

Where’s Wally? finds lunch partner

Family entertainment company Classic Media has signed on UK-based Spearmark International to produce a range of lunchtime products featuring the Where's Wally? brand.
December 7, 2010

Family entertainment company Classic Media has signed on UK-based Spearmark International to produce a range of lunchtime products featuring the Where’s Wally? brand.

The Spearmark lunchware range is set to launch at retail in fall/winter 2011 and will feature a lunch bag, metal bottle and plastic bottle that has a Where’s Wally? scene.

The initial publishing property debuted in 1987 and challenged readers to find the titular character. The property has since been published in 38 countries (and will be releasing new titles in the UK next year) and is represented across categories including apparel, dress-up, stationery, posters and gaming.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu