Entertainment One has signed on Alligator Books as a UK licensee for the preschool property Ben and Holly’s Little Kingdom.
Alligator Books will create a range of play products for preschool children that include sticker pads, sticker boxes and magnets. The range will target UK retail and the mass market when it launches in spring 2011.
From Astley Baker Davies, the makers of Peppa Pig, Ben and Holly’s Little Kingdom debuted on Nick Jr. in 2009 and subsequently on Five’s Milkshake in April 2010. The series has 29 UK licensees on board.