News

Pocoyo toy line hits US retailers

Bandai America, master toy licensee for Pocoyo in the US and Canada, is taking the toy line based on the preschool CGI series to the US market at retailers including Toys'R'Us, and Amazon.com.
November 30, 2010

Bandai America, master toy licensee for Pocoyo in the US and Canada, is taking the toy line based on the preschool CGI series to the US market at retailers including Toys’R’Us, and Amazon.com.

The range includes a six-inch mini-plush assortment, squeeze n’ play plush, bath figures and racing cars.

Co-produced by Zinkia and ITV STUDIOS Global Entertainment, Pocoyo currently airs in the US on Nick Jr., PBS, Univision and Discovery Familia.

In its Spanish homeland, more than 2.5 million Pocoyo-branded toys and 700,000 books have sold.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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