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Sony’s new Facebook game has charitable undertone

Sony Online Entertainment's newest Facebook game, Wildlife Refuge, allows players to protect African cheetahs in both game play and in real life.
November 29, 2010

Sony Online Entertainment’s newest Facebook game, Wildlife Refuge, allows players to protect African cheetahs in both game play and in real life.

Sony will donate a percentage of the proceeds generated from the sale of select virtual items to the Cheetah Conservation Fund and Cheetah Kids. The former is one of the world’s resources for protecting and ensuring a future for the cheetah, while the latter helps educate and engage young people in understanding endangered species and their ecosystems using the cheetah as the educational ambassador.

Through harnessing the Facebook platform, the social game allows players to operate their own wildlife sanctuary, complete quests to earn special rewards and share their animal offspring with friends.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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