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KidsCo produces original Christmas ident

International children's channel KidsCo is celebrating Christmas through a series of on-air idents that will be shown globally starting December 1.
November 29, 2010

International children’s channel KidsCo is celebrating Christmas through a series of on-air idents that will be shown globally starting December 1.

For the sixth time, KidsCo has commissioned Chennai, India-based production company Image Venture to develop the ident, which adds to the company’s recent Chinese New Year, Easter, Football World Cup, Eid ul fitr and Halloween idents.

The ident features KidsCo children dressed in traditional clothing from around the world. The children celebrate by exchanging gifts and are accompanied by a friendly snowman and Santa Claus and his reindeers flying overhead.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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